How Tesco Compete in a Highly Competitive Environment

How Tesco Compete in a Highly Competitive Environment Topic of the Research How TESCO compete in highly competitive environment with low price of products and service Background to the Study The successes of organizations are measured through analysing the productivity of organizations. Productivity of an organization is highly dependent on the market share of the organization where they have the demand for the products of the organization. In a competitive environment having a proper market share is dependent on variety of factors. Accordingly the market share and the demand for the products has become a crucial factor for the success of all organizations. Keeping and growing the market share consistency is a critical factor especially in a very competitive environment. In most situations organizations implement and apply different strategies to ensure that their market share is strong and stabilized. Accordingly they develop magnificent range of market strategies as one method and at the same time different products such as diversifications are introduced to the market. Anyhow having a range of different strategies organizations try to keep and expand their market share. This is a best area where a future manager or a leader should identify and study because as with the totally competitive market today organizations needs to apply different methods to keep their market share. Therefore to become a successful manager it is the duty of a potential manager to gain a magnificent knowledge in this particular area. This knowledge will provide an insight and a proper framework to become a strategic manger in the field of work. Accordingly it was decided to study about the particular field of study on how the organizations become successful in a competitive environment while keeping their market share. When it comes to the study area it should be narrowed down in order to obtain a proper knowledge and skill in the field of studies. Accordingly it was decided to study about how an organization competes in highly competitive environment with low price of products and service. Accordingly it was decided to conduct the study for the TESCO PLC. Research Problem and Justification As described earlier it is not just an easier task to compete and survive in a competitive business environment. Therefore it is required to identify how several organizations implement their strategies to compete in a competitive business environment. This is a critical problem where each and every manger should address to identify different strategies implemented by organizations. As per the subject area is too widen at once it is impossible to conduct a research on identifying different strategies of range of organizations. Therefore the best option is selecting a one organization in the competitive market and analyse the different strategies implemented by particular organization. Accordingly it was found that TESCO Plc has become more successful in the business for a long time of period and currently as well in a growing success. At the same time TESCO is in a very competitive market environment where market leaders such as ASDA and Sainsbury are also competing. At the same time TESCO maintains a range of low cost products and still having an extraordinary market share. Considering all these aspects it was decided to conduct the research on Tesco under the following topic, How TESCO compete in highly competitive environment with low price of products and service. This study will provide a comprehensive analysis on how Tesco compete in highly competitive environment with low price of products and service. Objectives of the Study To identify different type of strategies implement to compete in a competitive market To gain an overall knowledge on TESCO To identify the strategies implemented by TESCO to compete in the market Scope and Limitations of the Study The successfulness of Tesco with the competitive market may not only due to the actions done in order to be stable in the market there may be different several reasons which affects for the success of the organization. For an example the long brand image, the quality of the products may be merely the reason for the organizational success in the market. But this study only measures up a particular area which is the impact of strategies of the organization in order to survive in the competitive market. But when come to the actual situation there may be many more reasons which create the demand for the organization. Apart from that this study should not be conducted to a one particular organization; it should be conducted to a range of organizations under the title of affect of organizational strategies to survive in a competitive market with low cost products likewise the study should be expanded to a level where we can do the study for several case studies which will provide a better framework to critically identify the factors behind successful organizations in terms of survival in a competitive market. It will cover a vast area of research study and will provide a better environment to identify the reasons behind organizational success in terms of retaining the market share. But here the scope of this study is limited only to identify the strategies of Tesco in order to be successful in the competitive market. It is true that this scope of study covers a vast area but to be more successful this research study can be expanded to that area. Literature Review The literature review on this study is consisted with two main parts one is identifying about general strategies applied in order to achieve success through having a proper market share and then it is explained the literature on TESCO plc. Tesco was established in 1919 by Mr. Jack Cohen who began the business to sell additional groceries from a stall at the East End of London.C:Documents and SettingsAdministratorDesktopuntitled.JPG In 1924 Jack sold out his own-brand product and at that time the first product was Tea production. After that he developed the business by intensifying it as TESCO stores. Accordingly the branches of TESCO were opened United states, Taiwan, China etc and now they have become as a leading chain of supermarkets providing a high class customer service in UK and as well as in outside UK. Following is a SWOT analysis of Tesco Plc. Strengths Weaknesses The business has an Increasing market share. Tesco has held a 13% share of the UK retail market. Successful trade in Insurance, Tesco Personal Finance reached the milestone of one million motor insurance policies in fiscal 2003 Tesco -online Super market- Tesco Provides an online supermarket and it is the worlds major online supermarket and this year the group had sales of over  £577 million High Brand value for the business- The earnings for the operations of this organization has enlarged in 75% covering the countries in Europe, Asia and Ireland in the last fiscal year Has reinforced the UK market leadership- Tesco has developed a unbeaten business strategy that has increased its advantage. Tescos UK sales are now 71% larger than Sainsburys who is a competitor for Tesco Dependence mainly upon the UK market- still mainly dependable on the UK market. 73.8% of there revenue is from there UK market decrease of Debt- Tesco is not predictable to decrease its debt until at least 2006 Opportunities Threats Non-food trade high demand- The growth in Tescos hypermarket format in the UK means that there are prediction of seeing its 13% share of retail sales Increasing demand for Health and beauty- Tescos UK health and beauty ranges go on to grow Further international expansion on the business area-expanded business to Asia Europe structural modify of UK could flash a price war Overseas income could be reduced due to hazards in those countries International growth of competitors The Corporate Strategy of TESCO The fundamental for the corporate strategy of TESCO is to widen the range of the business which can bring strong sustainable long-term growth by following the customer into large growing markets at residents such as financial services, non-food and telecoms and new markets abroad, initially in Central Europe and Asia, and more recently in the United States. Accordingly the strategy of diversify the trade of TESCO was started from 1997 and it became the basis of Tescos success in recent past. The objectives of Tesco corporate strategy are as follows, à ¢Ã¢â€š ¬Ã‚ ¢To become a unbeaten international retailer à ¢Ã¢â€š ¬Ã‚ ¢To grow the heart of the business in UK à ¢Ã¢â€š ¬Ã‚ ¢To become powerful in non-food services as in food service. à ¢Ã¢â€š ¬Ã‚ ¢To put up retailing services such as Tesco Personal Finance, Telecoms and Tesco.com à ¢Ã¢â€š ¬Ã‚ ¢To give main concern to the community on what Tesco does. The Strategies of Tesco is based on five main elements as Core UK, Community, Non-food, Retailing services, International. Maintaining UK as the Core Growth in the UK business Tesco is more consider to new spaces, additions to existing stores and a multi-format approach. Sales of non-food, which shapes another key part of their strategy, also add to the overall UK growth picture. Consider about Community They are having Community Plans in each nation which based around their community promises actively behind local communities; buying and selling their products responsibly; caring for the environment; giving customers healthy choices and good jobs for local people and replicates the needs of the local communities they serve. Non Food Business Their strongest range of non-food can be seen in Extra stores and Homeplus, including electrical, home entertainment, clothing, health and beauty, stationery, cook shop and soft furnishings, and seasonal goods such as barbecues and garden furniture in the summer. Retailing Services The Tescos main strategy on this is they consider that their customers are diverse and their needs are changing always. So they try to offer more than one way to shop. Accordingly they are having Tesco Personal Finance (TPF), Tesco.com, and Tesco Telecoms to offer wide range of services. Consideration on International Market Tesco operations operate in 13 markets outside the UK, in Europe, Asia and North America. Their latest strategy is to enter into the Indian market where they have taken first step in last year, by establishing a cash carry business. The above literature covers a vast area on the TESCO which is highly important in doing a research study because in actually without having a proper understanding about the organization it is difficult to study a particular area of the organization. Accordingly after gaining an overall understanding about the organization the following literature has been discussed on strategies done to ensure competitive advantage in general and as well the specific strategies of Tesco to compete in high competitive market. Competitive Advantage Many firms put their fullest attempt to achieve the competitive advantage. Some businesses try to get the competitive advantage by offering lesser prices or providing excellence services or other benefits that rationalize a higher price. But organizations must always try to build the strongest competitive advantage which is a strategy that cannot be simulated by the other companies. Michael Porter (1980) introduces three strategies to accomplish competitive advantage as Cost leadership Differentiation Focus Once the competitive advantage is accomplished it is not the end result, because once accomplish that company should try to retain in that situation. It means the firms should have to be in a sustainable position. The competitive advantage of that stage is sustainable competitive advantage. In order for a firm to reach a sustainable competitive advantage, its broad strategy must be stranded in a quality that meets four criteria. Those are as follows: Valuable -it is of value to consumers. Rare -it is not commonplace or easily obtained. Inimitable -it cannot be easily imitated or copied by competitors. Non-substitutable-consumers cannot or will not substitute another product (Info Abstracted by: Competitive Advantage. Encyclopaedia of Business, 2nd ed. By Dena Waggoner) The following section assesses the different strategies implemented by Tesco in order to compete in highly competitive environment with low price of products and service. The analysis of data and information of Tesco Plc was done by identifying the different faces of brand management and how can that effect to achieve the competitive advantage. As the introduction was given about brand management at the literature review if an organization need to be in a position of sustainable competitive advantage position. That brand should bear following four characteristics. Valuable -it is of value to consumers. Rare -it is not commonplace or easily obtained. Inimitable -it cannot be easily imitated or copied by competitors. Non-substitutable -consumers cannot or will not substitute another product (Info Abstracted by: Competitive Advantage. Encyclopaedia of Business, 2nd ed. By Dena Waggoner) Competitive Advantage strategies of Tesco A company should be strategic enough to assess the possible techniques of brand management and then select the most appropriate and worth enough competitive advantage method. According to Michael Porter differentiation is a one best method of strategic competitive advantage. Differentiation can be done by People differentiation, market differentiation, price differentiation, and product differentiation and so on. In this differentiation accompany should be able to make sure the customer wants, understands, and understands the difference offered. If we get the product differentiation that difference should be significant, unique, superior, communicable, primitive, reasonable, and profitable. Otherwise that variety will not become a competitive advantage and it will be a waste to the organization. When an organization do a differentiation which is important, distinctive, superior, communicable, primitive, affordable, and profitable, it will get popular within the society and immerge as a brand. That is the success of the competitive advantage. So if we get the case study of Tesco Company, it first came out with the Tesco brand in 1924. Today Tesco is known as the British largest retailer by global sales an also domestic market. And as well it is the third largest retailer of the world. So the study of the manner that they are controlling the brand name Tesco in order to achieve the competitive advantage is a good opportunity to gather massive knowledge in this subject area. It was done by studying different viewpoint of brand management in Tesco. Brand value of Tesco: As per the literature embraces on consumer ideas the main reason for this strong brand image is because of the good quality, consistent goods that represent outstanding value. Tescos original ways of improving the customer shopping understanding, as well as its hard work to branch out into finance and insurance have also capitalized on this brand image. Because of this brand value the profits of Tescos operations in Europe, Asia and Ireland enlarged by 78% during the last fiscal year. Their main market base is UK. So the way that they are doing the brand management is as follows. Brand Management of UK Market Base As the prime retailer in the UK, the customer expectation on Tesco is high. So a small failure in upholding the brand image will lose the trust and confidence of the organization. That is why they gained competitive advantage should be sustainable and brand management should be done to retain that. So the consideration of potential risks for the Tescos brand image is extremely important. According to the analysis we can describe they have used the present affecting Tesco brand image of people to expand into new areas such as retail services and non-food and to identify the commercial urgent to do the exact thing for all their stakeholders and evade the loss of such loyalty of people. They are upholding Tescos values at every level and the organizations Code of Ethics guides staffs behaviour in their transactions with customers, employees and suppliers. They try to work out with all the levels stakeholders to get their views and to make sure that the strategies are reflects of the stakeholders. The initiate of the Community Plan in 2006 which was established their pledge to engaging in a wide range of social and environmental issues. Tesco is having eminent level of committees, including the Executive Committee, Corporate Responsibility Committee and Compliance Committee, to guide and monitor their policies. International Brand Management Tesco is having more than ten years of experience in foreign countries; they are using strategy based on six basics in international brand management: Be flexible each market is exceptional and requires a diverse approach Act local local customers, local cultures, local supply chains and local regulations require a modified offer conveyed by local staff Uphold focus on a few countries to be the leading local brand is a long term effort and they believe that it cannot do like growing mushrooms. Use multi-formats no single format can reach the whole of the market. A whole range from convenience to hypermarkets is necessary and they require to take a discounter move towards all the way through Develop ability Its not about scale, its about skill so they want to build that they have enough capability through people, processes systems Build brands brands allow the building of significant continuing relationships with customers. Methodology of the Study The methodology of this research study can be divided into several sections. The first section of the research study deals with the literature review on several aspects, firstly it finds out various articles, definitions, different studies to exactly define about different strategies of organizations applied to compete in a challengeable business environment. After clarify above two from the literature, above broad review of literature has been carried out on TESCO plc starting from its history in to a broad study of organizational products, services, low cost products and strategies. This will be a major part of the literature review which really analyses the literature on organization in analysing its strategies to compete in highly competitive environment with low price of products and service. After that comprehensive literature study the questioner survey will be conducted with the clients of the Tesco to find out its impact on strategies. Apart from that a study will be conducted as a direct interview with the senior management of Tesco selecting a proper sample. Conclusion This is a research proposal based on the topic of How TESCO competes in highly competitive environment with low price of products and service. Accordingly this study discusses about the background to the study and the problem of the study and the justification of the study. After that the consideration was given to identify the objectives of the study and then it was discussed the scope of the study and as well the limitations of the study. After identifying the above topics the methodology of the study has been described and after that a comprehensive literature review has been conducted. As a conclusion that this research proposal provides a better and a comprehensive framework to conduct the research study in a meaningful manner. Accordingly it can be elaborated that in the real research study further we can find out more secondary information on the organization and as well on the factors behind successful strategies to become highly competitive environment with low price of products and service. Further the research study can be completed as a study which discusses a wide area on the factors in finding competitive strategies of organizations with fruitful findings to apply for national and international business environment.

John.F Kennedy Choose to Go to the Moon

John F. Kennedy We choose to go to the moon Context: My speech was spoken by President Kennedy. The context of the speech was that it was made on a hot summer during 1962, outside in the football stadium of Rice University in Houston. President Kennedy made his speech on ‘we choose to go to the moon’. He did not only spoke to the citizens of United States, but to the whole world. He spokes about making small steps to the moon. Purpose: Throughout the speech, Kennedy was to persuade the audience to agree on the decision of going up to the moon.He was trying to convince the audience that the good deal of money will result a country’s pride. He also wanted to show the whole world that America was ready to take on the dream of going up to the moon, and they will be the first country to achieve this dream. Structure/Language: The speech begins with President Kennedy standing behind a platform with crowd around him. He thanked a list of people and the principle of Rice University to show respect.Then, he admitted the fast going scientific manpower by comparing with the rate of population growth. While he gives examples such as ‘Only five years ago man learned to write and use a cart with wheels’ to the audiences of how the world is changing, he connected to the main point of ‘America’s new spacecraft succeeds in reaching Venus, we will have literally reached the stars before midnight tonight. ’ This sentence was to give the audience of hope and pride to a big change of their nation.By appealing to public opinion he was further building a base for America’s journey to the Moon. He spoke about the huge costs that will be used on the space effort, but he made a joke about money used on cigars compared to the costs of going up on to the moon. Throughout the speech, he used lots of metonymy. He talked about how America started industrial revolution and first wave of nuclear power, and then successfully explained by appealing to the pride of Americans how they will again catch the first wave of going up to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard†¦ † â€Å"Yes, we choose to do these things because they are hard and because they will measure as and the will which is ours. † By posing the question â€Å"are we willing to? † he told the whole America, in fact the whole world that America was ready and will be the first country to go up the moon. Video: http://www. youtube. com/watch? v=ouRbkBAOGEw Script: http://www. historyplace. com/speeches/jfk-space. htm

The Pain of New York Bar Essay Topics

The Pain of New York Bar Essay Topics It's very useful to take writing apart so as to see just the way that it accomplishes its objectives. If there's an option to involve such an individual in the practice of creating of your work, you ought to use it. Now comes the procedure for planning the content, which can be accomplished by writing down a quick outline of the human body section. For those who haven't already mastered the process, it is going to be tricky to learn and compose all at one time. The Number One Question You Must Ask for New York Bar Essay Topics As soon as you have structured one out, make sure your paper flows from the very first page to the last. To structure an essay, you must simply adhere to the aforementioned format. It is the incorrect approach to approach the essay. If it's still true that you couldn't write excellent essays, you can view totally free essay papers online. The examinee's task is going to be outlined in a memorandum within the file. To compose an impressive short essay, especially during an examination, you must be in a position to hit the question and give a straightforward answer while at the very same time observing the proper structure of an essay. If you're stuck on how best to compose an example essay, you can stick to a few easy actions to dig yourself out of the rut and compose an example essay that you're able to be pleased with. Bridget's essay is extremely strong, but there continue to be a couple little things that could be made better. Stephen's essay is rather effective. To begin with, your motivation for a writer is affected by the essay topic you pick. Let it feel as if you are really passionate about what you're writing about. Writing an essay help depression download on-line customized essay writing service it is very important to mention that affordable essay writing help has at all times been. There's no ideal solution on the best way to compose an effective essay. When prior brainstorming is finished, you can begin drafting your essay. Look at these example process essays. Sport has an integral role in our lives. Examples of such kinds of sports consist of rugby, and mountaineering. Basically, the writer shouldn't be seeking to persuade the reader with a topic. You could possibly be given the topic straight away by your professor, or perhaps you be free to select the topic yourself. It's important to select debatable argumentative essay topics since you need opposing points you can counter to your own points. Search for the best essay writing service uk reviews the best essays writing service on the internet low rates for every single student. Vowel synthesis software For anyone who's stuck with his persuasive essay writing, here's a list of the very best abandoning an animal needs to be considered a kind of animal cruelty. The simplest way to set the kind of an essay is to realize the writer's point of view. Quite simply, you will require time and practice to know the fine dynamics behind an important structure and wording that wows the reader. Learn the best method to add examples to your essay to back up your ideas. You may just write about your extracurricular pursuits. There are a lot of strategies to find the info necessary for your essay. Listed below are some great topics that you are able to opt to write on, for your exemplification paper. Our nationally renowned bar review course has a number of features we'd love to have a moment to brag about. Cause and effect essay topics In the event you receive a task to compose a cause and effect essay, you should examine some event or a certain circumstance and determine the relationship between the things which caused this circumstance and effects the case had or might have. The very first thing that you should do in the practice of figuring out how to compose a book critique is to think about the sort of book that you're working on. The author starts with a rather thorough story of an event or description of an individual or place.

West African Jihads - 2175 Words

The African Jihads Jihad, the Muslim word meaning holy war. During the 18th and 19th centuries, this word brought fear to anyone who did not fully believe in the Islamic state and resided in West Africa. The Jihads of this era not only changed the faith of many people, but also the landscape of West African democracy. Although Islamic Jihads had occurred in the past, they never surmounted to the magnitude of those of the 18th century. What factors and leaders caused the West African Jihads, of the 18th and 19th centuries, to be so effective? The people of West Africa were tired of governments who constantly over taxed its constituents, and simply did not care for the well being of common individuals. The Islamic†¦show more content†¦While he was still young, Usman moved south with his family to Degel, where he studied the Koran with his father. Subsequently he moved on to other scholar relatives, traveling from teacher to teacher in the traditional way, and reading extensively in the Islamic sciences. One powerful intellectual and religious influence at this time was his teacher in the southern Saharan city of Agadez, Jibril ibn Umar, a radically Orthodox figure whom Usman respected greatly. Umar educated Usman on the importance of Orthodoxy, and told him stories of how the Fulbe defeated their oppressors through the method of Jihad. It was at this period that Usman discovered that if one decides to live under the Islamic faith, they must follow the Koran from top to bottom. In the upcoming years Usman moved to Gobir where he taught and led a community of Fulbe people. Usman always discussed the importance of Islamic Orthodoxy. His two main concerns were the concerns were the conversion of those Fulani pastoralists who still clung to pagan religious beliefs, and the religious and social reform of the nominally Muslim Hausa rulers. Throughout the 1780s and 90s Usmans reputation increased, as did the size and importance of the community that looked to him for religious and political leadership. It was even thought that Usman was the second coming of the prophet Muhammad. Usman at this time became worried at the interest that Hausa rulers gave to hisShow MoreRelatedInspire, The, And Inspire The Believers Essay1157 Words   |  5 Pagesthe opening â€Å"Editor’s Letter† Yahya Ibrahim states, â€Å"Muslims continue to face the results and consequence of the fierce crusade aggression against Islam.† He praises the 9/11 attacks as â€Å"the blessed 9/11 attacks,† and calls on Muslims in the West to join in jihad â€Å"in the cause of the events of 9/11.† He asserts that the â€Å"Mujahidin took an oath to defend the honor of the Prophet Muhammad,† siting the Charlie Hebdo attacks as retaliation. This outlook is repeated in â€Å"Statement: Vengeance for the ProphetRead MoreSpread of Islam via Sokoto Caliphate608 Words   |  2 Pagessect—incorporating a very different method of prorogating the religion of the faithful and was successful for the greater part of the nineteenth century. Not since the fir st jihads during the time of Muhammad when the city of Medina sought an income by raiding the caravans of the Meccans had the jihad made such an impact on the growth of Islam. A jihad declared by Usman dan Fodio and initially directed by his kinsmen, Sokoto in Nigeria had such an effect in the spread of Muslim influence in Sub-Sahara Africa;Read MoreAl Qaed A Worldwide Terrorist System Established By Usama Receptacle Loaded1527 Words   |  7 Pagescomplex assaults in the West like the 2006 Transoceanic Aircraft plot. Be that as it may, notwithstanding these misfortunes, al-Qaida holds its expectation, however maybe not the strong capacity, to arrange and direct terrori st assaults against the West, including the U.S. country. Center al-Qaida in all likelihood will likewise attempt to rouse provincial hubs and partners, and also unaffiliated yet similarly invested radicals, to participate in terrorism against the West. Set up around 1988 byRead MoreThe War in Kashmir a Religious Conflict? Essay1687 Words   |  7 PagesIndia and Pakistan. Conflict is not only between India and Pakistan but also India and the religious militants. Religious Militants are conducting a jihad to govern by the religious law. Historically, Kashmir included Sufis Muslim not orthodox Muslim. Numerous international events had influenced in the growth of Islamic fundamentalism in Kashmir. Jihad is not originally from Kashmir but they are foreign militancy bought during the end of the Soviet –Afghanistan War. Additionally, they are trained inRead MoreThe Between West Africa And South Africa1318 Words   |  6 Pagesof Islam in West Africa goes back to eighth century, the spread of the confidence in locales that are presently the cutting edge conditions of Senegal, Gambia, Guinea, Burkina Faso, Niger, Mali and Nigeria, was in reality, a progressive and complex procedure. A lot of what we think about the early history o f West Africa originates from medieval records composed by Middle Easterner and North African geographers and antiquarians. Experts have utilized a few models to disclose why Africans changed overRead MoreConflict : The Boko Haram Insurgency1701 Words   |  7 PagesConflict: The Boko Haram Insurgency Type of Conflict: Hot war. Origins Boko Haram is the nickname for the group officially known in Arabic as Jama atu Ahlis Sunna Lidda awati Wal-Jihad--the People Committed to the Propagation of the Prophet s Teachings and Jihad. Named by the Northern Nigerian Muslims and subsequently picked up by the press, the name Boko Haram translates to Western education is forbidden and is derived from the teachings of Mohammed Yusuf, the group s early leader, whoRead MoreBoko Haram Is A Radical Sunni Islamic Gathering1541 Words   |  7 PagesBoko Haram is a radical Sunni Islamic gathering, at first calling itself Jama atu Ahlis Sunnar Lidda awati Wal-Jihad, which thoroughly makes a translation of to people concentrated on the spread of the Prophet s teachings and jihad. The gathering is against Western philosophy. The pioneer of the gathering, Mohammed Yusuf, was a readied Salafist and follower of Ibn Taymiyya, a 14th century analyst who addressed Islamic fundamentalism. Boko Haram hopes to construct an Islamic state in Nigeria ,Read More The Intersection of Religion and Politics in 17th-19th Century Africa2099 Words   |  9 Pagesreligious and political authorities, goals for reshaping the religious and political landscape of their regions, reputations among their contemporaries, and obstacles with which to contend. Some common themes of 17th-19th century African social and political history span these three stories despite their distinct historical contexts and characteristics. In each society, warlords vied for control without being able to unify small disintegrating states, and political strife led toRead MoreAfrican Spirituality The Pivotal Force Of Slave Resistance1922 Words   |  8 Pagesâ€Å"African Spirituality the Pivotal Force of Slave Resistance† Melvin Herskovits’ 1941 publication The Myth of the Negro Past argues the survival of the African culture and its substantial influence in the lives and history of Africans in the Americas. Furthermore, Sterling Stuckey argues that not only did the African religion and culture survive the Middle Passage, it became a pivotal part of the African identity in the America’s.1With that in mind the role of African spirituality was important toRead MoreEssay about Islam has Been Hijacked by Terrorism1472 Words   |  6 Pagesreasonable argument that many reasonable people have made in other contexts. During the 1950s, loyal American leftists resented and resisted demands that they specifically denounce Communism or be presumed fellow travelers. More recently, mainstream African-Americans likewise protested demands that they disassociate themselves from Louis Farrakhan or other controversial figures, with whom they have nothing in common apart from skin color. In 1994, peacea ble Jews everywhere were swift to condemn the massacre